Monday, April 19, 2010

Evaluation - How have you represented social groups?

2. How have you represented social groups?

Because I had a mixture of a rock/pop genre I needed to create a happy medium of the two and create the style of this genre that is recognizable to the audience.
In the music industry the rock and pop cultures that are listed in the top 40 charts are represented very similar to each other. They all look similar and act. However having a mixture of the two I wanted to create the style of the pop magazine with a hint of rock genre. The links made between a rock social group would be dark, black clothes, hair, make-up, with big messy hair and are usually associated in a band with instruments, usually guitars or drums etc. On the other hand a popular social group would be considered very well maintained and bright. They would probably wear simple and colourful clothes. Usually girl or boy bands or just single artists themselves. Using a mixture of the two I created one artist with a mix of both representations, using simple black clothes and simple make-up to create a rock/pop girl, hopefully familiar to the audience of the style of magazine. Inspiration for the look of the artist I found from real artists and bands in the music industry such as Avril Lavigne,

Katy Perry, Queen, My Chemical romance.
The audience model of uses and gratifications, can be applied to the music industry and audiences, as the audience chose to fulfill to create an identity and interact with the magazine, they can consciously make a choice to what they identify as their most passionate type of music, even including what choice of magazine. We can identify social groups easily and understand what they look like including the colours they wear, what they are associated with etc.

The use of language and the style of language i have used is informal english. I have not used any abbreviations or registers, however i have used an informal tone, because this is most likely the tone my audience can engage with and relate to.

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